Surely I jest!
With gaming penetration levels lower than the Asian average, forget the global average?!
Without a single AAA Desi game title to proudly boast about along with Bollywood blockbusters and Kolaveri Di?!
With Indian game studios and publishers bleeding in the red, unable to monetize, and scared VCs?!
But I could not be more serious. Opportunity, like beauty lies in the eye of the beholder. So let me tell you what I see when I behold before me the Big Fat Indian Game Market – In fact why don’t you see it yourself?
Many Indians game – but they game vicariously through TV, which has the greatest numbers. Bring those folks online into the world of social and casual games where the Zyngas and PopCaps have demonstrated gaming can work.
But Zynga monetizes only 3% of its global userbase, which is predominantly western – how do you get tightfisted Indians to cough up cash? Let’s look at the experience of lottery companies and the various Rummy clones who offer up cash as an incentive. Does a Pay-to-Play model not work in these places?
If you are thinking Easier said than done – sure, but the whole idea about being a market leader is to change the paradigm with a mix of creativity and execution. Do we have it in us?
What’s been the boldest thing you have done to change the game? Has it worked? If it’s not what have been the key learnings? Care to share?
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