The Farrelly Brothers told us that There is Something about Mary.
I think There is Something about Advergaming. Hence the Blog.
Sure, there are dime a dozen advergames around but as Old Man McLuhan said the medium is the message. Most marketers are failing to fully commit to and therefore exploit the brilliance of this medium for marketing purposes – it’s viral, it sustains, and communities get built with minimal effort.
We need an ecosystem that links marketing communication, social networks, mobile platforms and gaming all together and this blog will take a few shots at it in the hope of triggering some further thoughts and action.
Oh, if you are new to the medium, here are some great links to Advergaming to get you started:
1. www.advergames.com – a great site for playing a wide variety of advergames for some leading brands. Some good, some bad, some mediocre but a great overview
2. www.americasarmy.com - the big daddy of Advergames. 32 million USD in devpt. Costs across 9 years, some 11 million registered users. You will need a souped up machine and broadband
3. Arkadium - www.arkadium.com . Advergaming studio that also does its own IP. A client list to die for.
4. North Kingom - www.northkingdom.com . Ever heard of Get the Glass? No, check out both the game and this Scandinavian studio that heads the leaderboard as far as stunning visual design goes!
I have skin in the game, since I do this for a living. So, I can only hope my commentary is not seen by you as mere speechifying and idle ruminations.
Even if it does, hey it seems you are at least reading this stuff so you’ve already made my day!
Semper Gamus (or whatever!)
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